Neil Wilby Media

At the half-way point of the year, metrics show that Neil Wilby Media continues to grow its audience both on this website, where page impressions are up 15% year-on-year, and across the three social media channels upon which the journalist has a presence.

Pages read per visit has also risen from just over two to just under three. Many articles being interlinked aids that reader engagement.

Those website numbers are not just pleasing, but also surprising, as there was, from May onwards, a migration away from a core topic that has been a significant contributor to previous years’ growth: The permanently toxic political scene in the famous old East Lancashire mill town of Oldham and its notorious ‘cover-up’ Council. But the best read article, so far this year, was, mostly, away from that topic in any event. Headlined ‘Ellie Williams Guilty Of Perverting Justice’, it can be read here.

By comparison, last year’s page impression growth in what is now a mature on-line marketplace was 11%. The best read article, headlined ‘Rough Justice For Anthony Steel’, aided presumably by a TV documentary on the same topic, can be read here.

The social media growth is also particularly pleasing in the light of a sustained and malicious attack by a notorious harasser and internet troll who operates a number of outlets for his venom under the style of ‘UK Corrupt Police’ (on Twitter as @UKCorruptPolice) and has taken it upon himself to relentlessly smear and defame Neil Wilby, since early February this year. More on that topic can be read here.

Nevertheless, the latter’s Twitter feed (@Neil_Wilby) continues to attract high quality followers in spite of that unwanted and unwarranted attention. Whether the growth from the present 6,371 followers, and the website traffic they bring, would be in line with the increase in website page impressions, absent of the harasser’s grotesque attention, is, of course, open to conjecture.

The audience reach and penetration on LinkedIn is the biggest area of social media growth this year as that channel gives little or no room for trolls to interfere with a ‘grown-ups’ platform. 1,076 is a relatively low number of business connections, but, it seems, a significant proportion of them read the articles posted there.

Facebook remains an enigma for Neil Wilby Media, where there is small growth in page impressions and audience reach, but almost none in the number of page followers. Articles about Oldham’s politics attract significantly more reader interaction than almost any other. An article, headlined ‘Conservatives attack £1 million community sports grant’ is the best read on that topic so far this year and can be read here.

The NWM target for the rest of this year is to maintain steady growth across all channels and consolidate a reputation for exclusives and fearless public interest journalism, holding public authorities and other wrongdoers to account.

Watch this space, as they say, and today’s exclusive can be read at this weblink!

Page last updated: Monday 3rd July, 2023 at 07h55

Thank you for reading and a polite request: If you feel this article is of value and in the public interest, and wish to make a contribution to the running costs of this website, it would be very much appreciated. Donations can made securely (and anonymously if required), via Buy Me A Coffee at this link or via PayPal at this link.

Corrections: Please let me know if there is a mistake in this article. I will endeavour to correct it as soon as possible.

Picture credit: ECigClick

Right of reply: If you are mentioned in this article and disagree with it, please let me have your comments via this link. Provided your response is not defamatory it will be added to the article.

© Neil Wilby 2015-2023. Unauthorised use, or reproduction, of the material contained in this article, without permission from the author, is strictly prohibited. Extracts from, and links to, the article (or blog) may be used, provided that credit is given to Neil Wilby Media, with appropriate and specific direction to the original content.